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Keywords: Services
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Journal Articles
Marketing issues for the hospital industry
Available to Purchase
Int J Health Care Qual Assur (2002) 15 (1): 25–28.
Published: 01 February 2002
...Yezdi H. Godiwalla; Shirley Y. Godiwalla The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This situation has caused overcapacity in hospitals. Also, there is a surplus of both...
Journal Articles
Achieving effective service‐contracting results: the process is the key to success
Available to Purchase
Int J Health Care Qual Assur (1996) 9 (3): 32–40.
Published: 01 June 1996
...Susan E. Heinbuch Focuses on the contract process as a source of information for managers seeking to contract more effectively. Draws on the findings of a multiple‐case comparative study undertaken to understand service‐contracting processes and the factors that influence them. Offers specific...
