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Journal Articles
Int J Health Care Qual Assur (2007) 20 (1): 84–95.
Published: 13 February 2007
...Keith Hurst; Laurence Leigh; Michael Bist; Roxana Alexe Purpose The aim of this paper is to motivate blood donation among international students and demonstrate the applicability of marketing techniques in the health care sector. Design/methodology/approach The paper uses a combination...
