...Elaine M. Gallagher; Gerald Hodge Within the context of health care reform and its evaluation, a major gap exists in relation to our understanding of the values which seniors hold regarding their health care. This paper reports on a modified participatory, ethnographic study of such values, using...

...R.G. Hill; M.C. Chung Examines the extent to which quality assurance can be conceived as a rational endeavour, particularly in ethical terms. Examines the Weberian distinction between rationality as values as an “end in themselves” and values conceived in terms of a“means‐ends” distinction. While...

...Anthony R. Bennett Offers many new ideas in the field of marketing, and argues that marketing is a complex, strategic thought process, based on an exchange of customer‐related values. A new model of need and want is offered, and developed into a strategic framework which considers the functional...