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Keywords: Brand equity
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Journal Articles
Clinical Governance: An International Journal (2014) 19 (3): 215–234.
Published: 01 July 2014
...Luu Trong Tuan Purpose – Brand equity of hospitals is built on patient care service quality. Through the testing of the hypotheses on the relationships between brand equity and its precursors, the purpose of this paper is to examine if clinical governance effectiveness is driven by corporate...
