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Purpose
This study aims to inform the reader of empirical studies investigating the influence of lucky and unlucky numbers on real property markets.
Design/methodology/approach
The studies in this review were identified by searching several search engines, including Google Scholar and Business Source Complete.
Findings
Real estate markets around the world appear to have been influenced by lucky and unlucky numbers. Most studies to date suffer from one or more problematic issues. The opportunities for additional research are extensive.
Originality/value
To the best of the author’s knowledge, this is the first literature review of studies on the topic.
© Emerald Publishing Limited
2025
Emerald Publishing Limited
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