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Keywords: Advertising
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Journal Articles
Examining why developers encourage foreign investment in local residential real estate in India
Available to Purchase
International Journal of Housing Markets and Analysis (2016) 9 (4): 580–600.
Published: 03 October 2016
... and government through a realistic strategic approach. Probably, the study is first of its type gazing at NRI investors, as a foreign investor, in the local residential real estate. Asia Real estate Advertising Housing markets International housing markets Residential property Indian...
Journal Articles
Marketing strategies in the Istanbul housing market
Available to Purchase
International Journal of Housing Markets and Analysis (2014) 7 (4): 489–505.
Published: 30 September 2014
... in the city, in other words its location, the new lifestyles the house offers and the social reinforcements the house provides are of great significance is valid or not. This was done by analyzing the contents of the advertising copies of houses present in the printed media. Design/methodology/approach...
Journal Articles
Bait pricing: evaluating the success of regulatory reform in advertising
Available to Purchase
International Journal of Housing Markets and Analysis (2014) 7 (3): 333–345.
Published: 29 July 2014
...Valerie Kupke; Peter Rossini; Paul Kershaw Purpose – The purpose of this paper is to evaluate the effectiveness of this legislative reform in the state of South Australia (SA) through an examination of the relationship between listed or advertised price and transaction prices before and after...
