Keywords: Behavioral finance
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Journal Articles
Journal Articles
International Journal of Housing Markets and Analysis (2023) 16 (5): 991–1006.
Published: 05 July 2022
... and commercial communication to investors of sociodemographic groups more prone to a specific type of heuristics. The importance of behavioral finance in investments is being increasingly researched because market dynamics are created by human behavior. The decision-making process of an investor...

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