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Keywords: Consumer values
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Journal Articles
International Journal of Housing Markets and Analysis 1–24.
Published: 15 January 2026
..., decisions and personalities are affected and shaped by their values (Schwartz, 1994). Understanding consumer value is important for developing proper marketing strategies to increase the demand for products (Woodruff, 1997) because behaviour and attitude are driven by values (Schwartz, 2012 ; Sweeney...
