... and commercial communication to investors of sociodemographic groups more prone to a specific type of heuristics. The importance of behavioral finance in investments is being increasingly researched because market dynamics are created by human behavior. The decision-making process of an investor...

...Lei Wen; Qian Hao Purpose This paper aims to investigate the relationships between several macro‐economic indicators and real estate investment in China. Design/methodology/approach This study proposes the “investment preference theory” to explain that bank deposits, stock investment and real...

... at: a.worthington@griffith.edu.au © Emerald Group Publishing Limited 2009 Australia Financial services Investments Property finance Personal finance Debts Household mortgage debt in most global economies has grown dramatically relative to disposable income over recent years, as has concern...

... be contacted at: majdalhomoud@yahoo.com © Emerald Group Publishing Limited 2009 Housing Property marketing Investments Marketing mix Jordan Middle East Housing is recognised as a basic human right and also a need (Miles et al., 2001). It directly affects quality of life...