... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage...

...Khadijah M. Sayuti; Hanudin Amin Marketing Consumer behaviour Theory of planned behaviour (TPB) Islamic home financing Price fairness Islamic altruism It has been reported that the volume of Islamic home financing transactions has escalated from RM29.8bn in 2010 to RM131.1bn...

...John Nadeau; Leslie Wardley; Alexander Dorohoi Marketing Sustainability Housing North America Housing markets Buying The purpose of this paper is to explore the understudied topic of sustainability as a factor in the Canadian residential real estate purchase decision using...

... consumers to invest for housing whether they are affordable or not. According to the results, key factors of housing market are based on interest rates, income expectation and gaining social status. The consumers anymore not only want to buy a house to live and also want to gaining prestige. Originality...

... – In this study, the printed advertising copies of the projects realized by the mass housing construction firms which have carried out at least six projects in Istanbul housing market, have been analyzed and assessed by “content analysis”, one of the qualitative research methods of social sciences. As it can...