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Keywords: Marketing strategy
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Journal Articles
Exploring sales advertising in the housing market in Jordan
Available to Purchase
International Journal of Housing Markets and Analysis (2009) 2 (1): 39–56.
Published: 06 March 2009
... Marketing strategy Promotional methods Jordan Like other developing countries, Jordan faces a surplus in housing stock (unoccupied housing units) for high and middle income segments. In contrast, there is a big shortage in housing stock for limited, low and poor segments (Akkawi, 1995 ; Al‐Hasanat...
Journal Articles
Operational guidelines for sustainable housing micro‐finance in India
Available to Purchase
International Journal of Housing Markets and Analysis (2008) 1 (4): 303–312.
Published: 21 November 2008
... be contacted at: jeyanthnewport@gmail.com © Emerald Group Publishing Limited 2008 Financial institutions Pricing Micro‐economics Marketing strategy India Housing for the population is one of the most serious challenges facing developing countries socio‐political economy today. In Indian...
