..., which were organised into five distinct levels of characteristics. To quantify the overall desirability, product weights for each variable were derived using the rank sum method and combined with percentage satisfaction scores to generate a Housing Utility Score. Finally, multivariate regression...

...’ percentage of scale maximum method. The utility score was obtained by multiplying parameter weights with percentage satisfaction. A multivariate regression analysis identified significant factors affecting sales performance across different housing complex sizes using utility scores as independent variables...