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Keywords: Product involvement
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Journal Articles
International Journal of Housing Markets and Analysis (2021) 14 (4): 701–719.
Published: 05 November 2020
...Sijo Saju John; Chaitali Balapure; Benny J. Godwin Purpose The purpose of this paper is to understand the influence of young adults’ socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs...
