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Keywords: Promotional methods
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Journal Articles
Exploring sales advertising in the housing market in Jordan
Available to Purchase
International Journal of Housing Markets and Analysis (2009) 2 (1): 39–56.
Published: 06 March 2009
... Marketing strategy Promotional methods Jordan Like other developing countries, Jordan faces a surplus in housing stock (unoccupied housing units) for high and middle income segments. In contrast, there is a big shortage in housing stock for limited, low and poor segments (Akkawi, 1995 ; Al‐Hasanat...
