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Keywords: Search query data
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Journal Articles
Direct versus search engine traffic: An innovative approach to demand analysis in the property market
Available to Purchase
International Journal of Housing Markets and Analysis (2012) 5 (4): 392–413.
Published: 28 September 2012
... use of research on Google search query data to provide a new innovative to property research. Design/methodology/approach In this study, existing data from Google Insights for Search (GI4S) is extended into a new potential source of consumer sentiment data based on visits to a commonly‐used UK...
