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Keywords: Social influence
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Journal Articles
First-home buyers and herding behavior in Surabaya, Indonesia
Available to Purchase
International Journal of Housing Markets and Analysis (2020) 13 (3): 393–411.
Published: 27 November 2019
... that first-home buyers succumbed to both social and normative influences, causing them to herd. Further analysis of the credibility of information was conducted and it showed that the undergraduates were only prone to social influence, whereas other aspects regarding normative influences must be further...
