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Keywords: Young consumers
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Journal Articles
Young consumers' green marketing orientation: role of customer citizenship behaviour in determining real estate purchase intention in India
Available to Purchase
International Journal of Housing Markets and Analysis (2024) 17 (4): 1086–1103.
Published: 13 April 2023
... of real estate purchase intention, strategic green marketing orientation (GMO) and tactical GMO. Design/methodology/approach The sample frame consists of young consumers from India’s metropolitan cities. The respondents were in the range of 18 to 35 years of age. These cities provide a high standard...
Journal Articles
Are expensive decisions impulsive? Young adults’ impulsive housing and real estate buying behavior in India
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International Journal of Housing Markets and Analysis (2024) 17 (2): 266–286.
Published: 14 September 2022
.../implications This study is limited to the responses of young consumers from a limited number of brokers and regions in India. Future studies could be more widespread across the globe. Originality/value As per the review of existing literature, this research is the first, to the best of the authors...
