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Keywords: Promotion
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Journal Articles
Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes
Available to Purchase
International Journal of Human Rights in Healthcare (2019) 12 (3): 225–239.
Published: 03 May 2019
... the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Design/methodology/approach This research is a cross-sectional study in which 308 primary data were collected for descriptive analysis, confirmatory factor analysis and structural equation modelling...
