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Keywords: Slimming centre
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Journal Articles
Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes
Available to Purchase
International Journal of Human Rights in Healthcare (2019) 12 (3): 225–239.
Published: 03 May 2019
.... The data were collected through a survey questionnaire that was distributed to respondents who have experience in consuming slimming treatment at a slimming centre. Findings The majority of slimming centre consumers are working women aged 25 and above from urban areas. As an attraction, the pricing...
