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Keywords: Consumer behavior
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Journal Articles
International Journal of Intelligent Computing and Cybernetics (2025) 18 (2): 298–325.
Published: 17 December 2024
... for improving e-commerce services and enhancing the shopping experience. Originality/value This study is original in its approach to combining text analysis with non-parametric testing to examine multi-platform review differences. The research not only contributes to the understanding of consumer behavior...
