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Keywords: Elderly services
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Journal Articles
Exploring the differentiated elderly service subsidies considering consumer word-of-mouth preferences
Available to Purchase
International Journal of Intelligent Computing and Cybernetics (2024) 17 (2): 306–329.
Published: 20 November 2023
...Keqing Li; Xiaojia Wang; Changyong Liang; Wenxing Lu Purpose The elderly service industry is emerging in China. The Chinese government introduced a series of policies to guide elderly service enterprises to improve their service quality. This study explores novel differentiated subsidy strategies...
