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Keywords: SERVQUAL
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Journal Articles
International Journal of Intelligent Computing and Cybernetics (2018) 11 (4): 446–470.
Published: 10 September 2018
...Femi Emmanuel Ayo Purpose Service quality is an evaluation of how well a delivered service meets customers’ expectations. The purpose of this paper is to provide a reliable scale of measurement for service quality in banks. Design/methodology/approach The SERVQUAL model was adopted based...
