If you build it, will they come?

Describes how a core group of faculty built the Lucid Chemistry Web Site over four years and how students in large first and second year chemistry courses have started to use it (slowly at first, and now to near 100 percent participation in some classes). The facility has been developed for use by key administrative units (Testing and Evaluation, Computer Services). Now coming to the Lucid Chemistry Web Site are roughly one‐half of the chemistry department instructors and tenure‐track faculty. Asks whether the task of teaching needs more “builders”. Argues that more administrative involvement is needed with material creation and distribution. Will more users come? Yes, 100 percent participation by both teachers and students is a possibility. Mechanisms for achieving this goal are explored.