Enhancing intrinsic learning motivation through gamification: a self-determination theory perspective Available to Purchase

Pin Luarn is a professor of department of business administration, National Taiwan University of Science and Technology, Taiwan. He received his PhD degree in industrial engineering from University of Wisconsin–Madison. His research interests include electronic commerce, social marketing and metaverse. He has published articles in Online Information Review, Internet Research, Computers in Human Behavior, Information Development.

Chiao-Chieh Chen is a PhD student, Department of business administration, National Taiwan University of Science and Technology, Taiwan. Her research focuses on IOT, digital transformation, ecommerce and social media. Her research has been published in Data Technologies and Applications and Journal of Marketing Communications.

Yu-Ping Chiu is an associate professor of department of graphic arts and communication at the National Taiwan Normal University, Taiwan. He received his PhD in business administration from National Taiwan University of Science and Technology in 2014. His research interests include online word-of-mouth, electronic commerce and computer-mediated communication. He has published articles in Online Information Review, Internet Research, Computers in Human Behavior, Information Development, International Journal of Electronic Commerce, Electronic Commerce Research and Applications.