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Keywords: Consumption value
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Journal Articles
International Journal of Information and Learning Technology (2023) 40 (2): 148–163.
Published: 09 March 2023
... Consumption value Continuance intention Mobile learning Global online learning is projected to reach $336.98 billion by 2026, at a compound annual growth rate of 9.1% (Statista, 2022). The growing number of smartphone users and their daily time on mobile app usage has led to an exponential surge...
