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Keywords: Consumption value
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Journal Articles
What drives mobile MOOC's continuous intention? A theory of perceived value perspective
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International Journal of Information and Learning Technology (2023) 40 (2): 148–163.
Published: 09 March 2023
... characteristics. Such research includes theoretical underpinnings from Davis' (1989) TAM and Sheth et al. (1991) 's Theory of Consumption Value, among others (see Karaboğa et al., 2017 ; Haba and Dastane, 2019). These studies did not reveal any novel characteristics of online CPV...
