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Keywords: Perceived innovativeness
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Journal Articles
International Journal of Information and Learning Technology (2025) 42 (1): 107–126.
Published: 01 January 2025
... (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation...

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