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Keywords: Smartphones
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Journal Articles
Campus-Wide Information Systems (2013) 30 (4): 236–248.
Published: 23 August 2013
...Norazah Mohd Suki Purpose The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students’. Design/methodology/approach Data collected from 320 valid pre‐screened university students...
