...Norazah Mohd Suki Purpose The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students’. Design/methodology/approach Data collected from 320 valid pre‐screened university students...

...Norazah Mohd Suki Purpose The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students’ dependence on them. This research also examines whether students’ dependence on smart phones influences their purchase behaviour...