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Keywords: Structural equation modeling
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Journal Articles
Campus-Wide Information Systems (2013) 30 (4): 236–248.
Published: 23 August 2013
... the structural equation modeling (SEM) approach via AMOS 20.0 computer program. Findings Empirical results via SEM divulged that brand name and social influence have an effect on the increasing demand for Smartphones among Malaysian students. The first is confirmed as the most influential factor, followed...
