The study aims to explore the integration of corporate social responsibility (CSR) with sustainable innovation in construction industry of Pakistan. It examines how sustainable supply chain management, energy-efficient product development, waste management and circular economy practices can contribute to ethical, environmental and social benefits. The study highlights the importance of continuous oversight and stakeholder commitment in ensuring long-term sustainable goals.
A qualitative research approach, using a Delphi study to gather insights from 23 construction industry experts. Thematic analysis was used to interpret the finding and drive actional recommendations.
The study find that integration of CSR with sustainable innovation enhances the operational efficiency, promote eco friendly practices and foster stakeholder engagement. Sustainable supply chain management promote fair labor practices, ethical sourcing and eco-friendly materials; implementing energy efficient design that reduces carbon footprint; waste management and circular economy practices support in recycling techniques for reduction of waste.
Policymakers can use this sustainable innovation for urban development and smart cities by promoting green infrastructure, energy-efficient public buildings and eco-friendly urban planning. Developers can use these methods, leading to faster project completion while maintaining high sustainability standards. Furthermore, the integration is supportive for protecting biodiversity by preserving natural habitats, incorporating green spaces into urban projects and reducing deforestation.
Unlike traditional CSR models, this research emphasizes sustainability-driven business processes, including green construction, ethical supply chains and circular economy practices, offering a proactive approach to industry transformation.
