Integrated Innovation: A Model for A New New Product Development Curriculum

This paper provides an overview of a new new product development (NPD) curriculum developed on the foundation of what is called Integrated Innovation. The Integrated Innovation model creates a context of cognitive tension that is resolved by answering several pertinent questions. Cognitive tension is the result of trying to resolve multiple intellectual challenges simultaneously, where each challenge has equal prima facie priority. The curriculum that has been developed on the Integrated Innovation model is designed to help create a new generation of NPD professionals who have an enlarged role within the globally competitive enterprise. This paper provides insight into the Integrated Innovation model and its corresponding curriculum. It includes suggestions for future research and curriculum development.