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Purpose

This study aims to explore innovation in family businesses (FBs) within emerging economies, where institutional voids, limited resources and socio-cultural dynamics shape strategic behavior. It aims to map the intellectual landscape, dominant research themes and future directions in this field.

Design/methodology/approach

A bibliometric and systematic literature review (BSLR) was conducted using data from Web of Science and Scopus. The analysis integrates bibliometric indicators, co-authorship networks, keyword clustering and a structured TCCM (theory-context-characteristics-methodology) framework to identify research gaps and propose theoretical contributions.

Findings

Research on innovation in FBs is growing, particularly post-2015, but it remains fragmented in theory, geography and methodology. Key themes include the tension between family control and innovation, the role of socioemotional wealth and institutional embeddedness. Methodologically, most studies use quantitative approaches with limited longitudinal or comparative depth. A hybrid governance model and a configurational analysis (fuzzy set qualitative comparative analysis; fsQCA) are proposed as future paths.

Originality/value

This paper contributes by offering a comprehensive synthesis of high-impact research on innovation in FBs in emerging economies. It proposes new theoretical lenses and contextual insights, emphasizing the need for integrative frameworks and underrepresented regions in future research agendas.

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