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Keywords: Brand purpose
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Journal Articles
Can the marketing innovation of purpose branding make brands meaningful and relevant?
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International Journal of Innovation Science (2022) 14 (3-4): 519–536.
Published: 01 June 2021
... Marketing innovation Sustainability Corporate social responsibility Green marketing Brand purpose Consumers are increasingly becoming concerned about businesses’ environmental and social impact and consider these factors while making their buying decisions (Becker-Olsen et al., 2006...
