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Keywords: Critical success factors
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Journal Articles
Sushant Kumar Vishnoi, Shikha Sharma, Smriti Mathur, Naveen Virmani, Rajesh Kumar Singh, Koles Bernadett
International Journal of Innovation Science (2026) 18 (3): 803–833.
Published: 23 January 2026
...Sushant Kumar Vishnoi; Shikha Sharma; Smriti Mathur; Naveen Virmani; Rajesh Kumar Singh; Koles Bernadett Purpose This research study aims to develop a strategic framework that identifies, classifies and prioritizes the critical success factors (CSFs) essential for implementing Marketing 4.0...
