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Keywords: Customer orientation
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Journal Articles
The effect of innovation on competitive advantage and SMEs performance in Vietnam: the moderating role of customer orientation
Available to Purchase
International Journal of Innovation Science (2024) 16 (6): 1052–1076.
Published: 14 July 2023
...] and distribution channel innovation [DCI]), taking into consideration the role of innovation (PDI, PCI and DCI) on competitive advantage and SMEs performance and the moderating role of customer orientation (CO). Design/methodology/approach This study gives a theoretical model tested using structural equation...
Journal Articles
Orchestrating firm-specific resource integration to achieve customer service performance: an investigation in the hotel context
Available to Purchase
International Journal of Innovation Science (2024) 16 (3): 445–462.
Published: 07 March 2023
...Gilang Puspita Rini; Amie Kusumawardhani Purpose This study aims to identify factors that can improve customer service performance by verifying the relationships between these factors, such as customer orientation, firm-specific resource integration, transactive memory system and service...
