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Keywords: Decision-making
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Journal Articles
The transformative power of AI and its impact on business strategy, financial operations, and marketing decision-making: a case study method
Available to Purchase
International Journal of Innovation Science (2026) 18 (3): 657–677.
Published: 24 November 2025
... within three small and medium-sized enterprises (SMEs). This approach clarifies how AI transforms these areas and what this means for the future of business continuity. Findings The results of this study demonstrate that integrating AI leads to more data-driven decision-making, thereby enhancing...
Journal Articles
The achievement of sustainable development and business success through rational management decision-making in a circular economy
Available to PurchaseNaimatullah Shah, Mitho Khan Bhatti, Ummi Naiemah Saraih, Nadia A. Abdelmegeed Abdelwahed, Bahadur Ali Soomro
International Journal of Innovation Science (2024) 16 (5): 956–980.
Published: 22 August 2023
...Naimatullah Shah; Mitho Khan Bhatti; Ummi Naiemah Saraih; Nadia A. Abdelmegeed Abdelwahed; Bahadur Ali Soomro Purpose This study aims to explore sustainable development and business success (BS) through decision-making (DM) in Pakistan’s circular economy. Design/methodology/approach...
