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Keywords: Diffusion of innovation
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Journal Articles
International Journal of Innovation Science (2023) 15 (2): 302–316.
Published: 04 May 2022
...Siviwe Lekezwa; Valencia Melissa Zulu Purpose What factors trigger innovation adoption of heated tobacco products (HTPs) in an emerging economy? The study aims to integrate the diffusion of innovation and consumer resistance theory to develop a framework to measure the adoption of HTPs. Design...
