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Keywords: Digital marketing communication
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Journal Articles
Anand Thakur, Kavita Singla, Kamini Singla, Alisha Ansari, Ankita Mishra, Simran Kaur, Parwinder Kaur
International Journal of Innovation Science (2025) 17 (4): 858–879.
Published: 17 February 2025
...Anand Thakur; Kavita Singla; Kamini Singla; Alisha Ansari; Ankita Mishra; Simran Kaur; Parwinder Kaur Purpose This study aims to delve into the underlying factors that play a pivotal role in shaping effective digital marketing communication (DMC) to promote sustainability. Further, it explores...
