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Keywords: Drivers of innovation
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Journal Articles
International Journal of Innovation Science (2022) 14 (1): 97–120.
Published: 05 August 2021
... to innovation Drivers of innovation In emerging economies, multinationals are increasingly focusing on new product development (NPD) to remain competitive. While before they produced for international markets, today, we see a shift and they also innovate locally and serve the needs of local customers...
