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Keywords: Fuzzy-DEMATEL
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Journal Articles
Sushant Kumar Vishnoi, Shikha Sharma, Smriti Mathur, Naveen Virmani, Rajesh Kumar Singh, Koles Bernadett
International Journal of Innovation Science (2026) 18 (3): 803–833.
Published: 23 January 2026
... of this study is embedded in integrating multianalytical approaches like principal component analysis, CFA and Fuzzy-DEMATEL to empirically validate and rank the CSFs of Marketing 4.0. This study also extends the theoretical understanding of Marketing 4.0 by aligning critical enablers with the dynamics...
