Keywords: Green marketing
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Journal Articles
International Journal of Innovation Science (2022) 14 (3-4): 519–536.
Published: 01 June 2021
... activists and other movements relevant to their stated purpose. As a result, the company is successfully heralded for promoting fair trade, sustainability and transparency (Rogers, 2018). Marketing innovation Sustainability Corporate social responsibility Green marketing Brand purpose...
Journal Articles
International Journal of Innovation Science (2015) 7 (1): 27–38.
Published: 01 March 2015
...ZhiJun Xu; Xiaobing Liu; Chunguang Bai; Lijie Hu As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly, there is a gap in the research on how a company can effectively invest...

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