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Keywords: Human–AI interaction
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Journal Articles
Artificial empathy in marketing: conceptual mapping, antecedents and consequences
Available to Purchase
International Journal of Innovation Science 1–24.
Published: 15 April 2026
... of artificial empathy ( AE ) in human–AI interactions, focusing on its transformative impact within the marketing domain, where empathy-driven technologies are increasingly vital for fostering long-term consumer relationships. Design/methodology/approach This study uses a systematic literature review of AE...
