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Keywords: Impulse purchase
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Journal Articles
International Journal of Innovation Science (2021) 13 (2): 193–204.
Published: 22 January 2021
... of artificial intelligence on impulse purchase decisions was conducted through an e-survey of the Indian shoppers. The data collected was analysed using factor analysis and multiple regression analysis. Findings The impact of modern technologies which are used by the retailers to enhance sale and consumer...
