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Keywords: Innovation adoption
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Journal Articles
Behavioral reasoning in technological adoption: consumer response to early-stage radical innovations
Available to Purchase
International Journal of Innovation Science (2025)
Published: 17 February 2025
...Anshu Sharma; Aradhana Vikas Gandhi Purpose Despite a sizeable body of innovation adoption scholarship, innovation failure rates are estimated to be in the range of 40% to 80%. This study aims to better explain the complex consumer decision-making journey by leveraging behavioral reasoning theory...
Journal Articles
Consumer adoption study for innovative technology products and services in an emerging economy
Available to Purchase
International Journal of Innovation Science (2024) 16 (3): 482–500.
Published: 29 March 2023
... This study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy. The degree of newness of the innovation (Heidenreich et al., 2016) and the consumer’s attitudes and beliefs driven...
