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Keywords: Innovation attributes
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Journal Articles
Applying innovation attributes to predict purchase intention for the eco-labeled products: A Malaysian case study
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International Journal of Innovation Science (2019) 11 (4): 583–599.
Published: 01 November 2019
... a positive influence on eco-labeled products purchase intention. Complexity is another innovation attribute, which is defined as “the degree to which an innovation is perceived as relatively difficult to understand and use” (Rogers, 2003). As Rogers stated, opposite to the other attributes...
