...-adoption was an undesirable outcome. Anshu Sharma can be contacted at: anshu2701@gmail.com Innovation diffusion Innovation adoption Innovation resistance Technology products and services Adoption triggers Hesitancies Grounded theory An ability to innovate successfully is a key...

... products adoption by integrating the diffusion of innovation and consumer innovation resistance theory. Although globally, the growing utilization of alternative tobacco products and e-cigarettes is a major concern from a clinical and health perspective (Nădăşan et al., 2016), these products...