Keywords: Insights
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Journal Articles
International Journal of Innovation Science (2021) 13 (2): 161–174.
Published: 13 January 2021
... enables better insight into consumer behaviour, thus enabling the data scientists to design better algorithms and help the companies improve their product sales. Manish Sinha can be contacted at: manish_sinha@scmhrd.edu 24 09 2020 28 09 2020 28 09 2020 © Emerald Publishing...

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