Keywords: Malaysian SMEs
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Selvan Perumal, Maruf Gbadebo Salimon
Journal: International Journal of Innovation Science
International Journal of Innovation Science (2022) 14 (2): 316–338.
https://doi.org/10.1108/IJIS-03-2021-0053
Published: 24 October 2021
... only Product innovation performance TQM practices Customer knowledge management Marketing capabilities Malaysian SMEs TQM Total Quality Management CKM Customer Knowledge Management. Innovation is one of the strategic tools...
View article titled, The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study
Open the PDF for The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study in another window
Add to Citation Manager for The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options