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Keywords: Market orientation
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Journal Articles
Fostering service innovation and enhancing firm performance through a nexus of strategic orientations: the moderating effect of transformational leadership
Available to Purchase
International Journal of Innovation Science (2025)
Published: 02 May 2025
...Mousa Yousef Alzubi; Kayhan Tajeddini; Thilini Chathurika Gamage; Firoz Bhaiyat; Samah Issa Purpose Drawing on the resource-based view (RBV) theory, this paper aims to examine how market orientation (MO), learning orientation (LO) and technology orientation (TO) drive service innovation (SI...
Journal Articles
How to Become an Innovative Company: A Case Study
Available to Purchase
International Journal of Innovation Science (2014) 6 (3): 177–182.
Published: 01 September 2014
... and innovate, market orientation, leadership, free exchange of ideas, a climate favorable to change and innovation, and research and development projects. change innovation leadership market orientation project research and Development Yin, R. K. (2003): Case Study Research: Design...
