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Keywords: Mobile banking
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Journal Articles
The moderating role of cultural factors in the adoption of mobile banking in Brazil
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International Journal of Innovation Science (2019) 11 (1): 63–81.
Published: 15 November 2018
...Alexandre da C. Goularte; Silvia Novaes Zilber Purpose This study aims to evaluate the impact of country culture, represented by Hofstede cultural dimensions, in the adoption of Brazilian mobile banking services. Design/methodology/approach Based on the replication of a theoretical model...
